CHOICE // our good friend Beardman pushing the limit.


CHOICE // our good friend Beardman pushing the limit.
Biologically, humans need to change things up in order to thrive. When life gets too comfortable, our system actually weakens. So, do the hard things as well.

You might have seen people hopping in and out of freezers (ice bath) – the latest backyard trend (guilty). Cold plunges increase brown adipose fat that burns without exercise, and also assists in protecting the blood brain barrier which, like the lining of the gut, is essential for keeping out harmful toxins, chemicals, and other environmental and food based pollutants.

You can reap the benefits of cold by having a chilly shower just 20 seconds of cold only to begin with, then gradually increasing to 1 minute or longer. This enhances mood, increases energy, reduces heart rate, strengthens immune cells, and increases blood flow. You’ll also sleep better.

At first, cold thermogenesis is a psychological challenge, but if you commit to the practice, you will be rewarded with BIG mind body benefits.